In the consumable consumer packaged goods market, clean label is having a growing influence. Among the areas where ingredient suppliers have noted clean label’s impact, color solutions are near the top.
“The push toward cleaner labels is no longer a trend, it’s a truly global phenomenon,” says Megan Longhi, technical service manager of beverage and dairy for Sensient Food Colors, St. Louis. “Natural color leads in new product launches in almost every region of our world today. In just four years, the percentage of new products being introduced into the market with natural colors has increased by 63 percent. Today’s consumers want to see color from botanical sources without compromise to taste and visual appearance.”