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Home » Beverage brands launch fall marketing campaigns

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Marketing

Beverage brands launch fall marketing campaigns

Lime-A-Rita, Mountain Dew announce sports marketing initiatives

October 13, 2017
KEYWORDS beverage marketing campaign / mobile apps / sports marketing
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This month, The Beer Yogis, teaching duo Melissa Klimo-Major and Mikki Trowbridge, are returning for the third and final tour of 2017. The Beer Yogi Road Trip is a collaborative effort to unite beer yogis and breweries from coast to coast. The tour kicked off Oct. 9 in Portland, Ore., at Ecliptic Brewing and closes Oct. 17 at SunUp Brewing in Phoenix. “Our mission is simple but strong — we create yoga experiences for everybody and every body. We celebrate all levels of yogi, we honor all styles of beer, and there’s an accessibility in our instruction and how we approach our events,” Klimo-Major said in a statement. “We recognize the parallels of these two inspired industries — yoga and brewing — and we craft balance by pairing them.”

 

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