When it comes to sustainability, consumers increasingly are taking brand owners sustainable practices into account when making purchase decisions. According to an international study released in January by London-based Unilever, 33 percent of consumers opt to buy brands that they think are administering socially and environmentally friendly practices. The study, which surveyed 20,000 adults from five countries, highlighted how sustainability concerns impact purchase decisions, the company said at the time of the release.
Although sustainability has global appeal, the ways in which consumers view sustainability can vary. Among the ways consumers assess sustainability is through the packaging that brand owners utilize. According to packaging material suppliers, sustainable benefits from packaging allow brand owners to showcase their environmentally friendly ethos.