The beverage industry, along with electronics, textiles and food, is very volatile in terms of creating and maintaining an infrastructure that has flexibility in capacity and the capability to meet consumer demands on a periodic and sometimes instantaneous basis.
The infrastructure refers to the facilities, machinery and equipment, and logistics mechanisms that include the buildings, processing/production capability and distribution vehicles required to produce and distribute quality, sellable products. To create such an operating format involves capital expenditures, the responsibility of on-going maintenance, plus keeping up with technological changes.