For the upcoming generation, the names Siri, Alexa and Cortana might be as commonplace as mom and dad. In fact, information technology research and advisory company Gartner predicts that by 2020, 30 percent of web browsing sessions will be done without a screen. Although vocal interactions might be extending web experience to cooking, exercising and other consumer activities, warehouse operations also are embracing advancements in voice technology.

The evolution of today’s beverage market has contributed to the growing interest in voice technology. Among the trends having a significant impact is SKU proliferation.