In Beverage Industry’s New Product Outlook survey published in the January issue, the Top 3 latest trends that respondents listed were natural, healthy and organic, aligning with the clean-label trends permeating the market. However, the No. 4 latest trend was energy boosting, suggesting that a merging of these trends could likely occur.
According to ingredient suppliers, clean label is having an increasing impact on the performance beverage market. In order to align with these trends, beverage-makers are turning to suppliers to provide natural solutions that still deliver a functional benefit.