As more consumers take a back-to-nature approach to their health and nutrition, recognizable, plant-based botanical ingredients like green tea, guarana, turmeric, acai, vanilla and ginger are adding functionality, healthy hydration, natural caffeine and clean-label appeal to a variety of beverages.
The clean- and clear-label movement and consumers’ desire to improve their overall health and well-being are driving more interest in plant-based ingredients like botanicals, experts note. Other trends impacting the use of botanicals within beverages include raw, fresh, natural, organic and non-GMO.