Although many consumers might be looking to live healthier lifestyles, they’re still looking for products that satisfy their sweet tooth. Looking for the best of both worlds, consumers are demanding great-tasting sweetened products that do not contain sugar. However, health-and-wellness trends aren’t the only driving forces behind sugar-reduction efforts in the beverage industry. Changing regulations and requirements also are playing a role.
“Sugar reduction is the most common theme in the beverage industry at the moment,” says Philip Coggins, director of commercial sales at Pyure Brands, Naples, Fla. “Across the country, more and more local governments have implemented soda taxes and other regulations aimed at limiting sugar intake.”