The tenth amendment of the U.S. Constitution states that outside of the powers delegated by the Constitution, states and their people possess the remaining power. Because of this, the U.S. alcohol sales laws can vary greatly from state to state; however, deregulation by states for various reasons is offering new opportunities for alcohol retailers but also is intensifying competition.
According to a September 2016 report from Los Angeles-based IBISWorld titled “Beer, Wine & Liquor Stores in the US,” deregulation of state-run liquor stores as well as growing consumer interest in high-margin products like craft beer or imported alcohol beverages have increased profitability in the past five years.