Beauty magazines regularly offer advice and tips to help consumers avoid smudging their makeup. However, for consumer packaged goods manufacturers (CPG), a smudge is more serious than an unflattering photo that won’t get posted on social media.
As consumers demand more and more from brands, companies are stepping up their efforts to ensure that the quality of the packaging aligns with the product. That quality isn’t limited to the packaging materials and aesthetics as coding equipment manufacturers also are helping CPG companies maintain their brand image.