The saying goes that perception doesn’t always meet reality. As brand owners look to meet the evolving needs of American consumers, understanding the habits, perceptions and intentions can be crucial when striving to build brand loyalty.
In Mintel’s April report titled “American Lifestyles – US,” the market research firm found that as Americans entered 2017, many adopted a “wait-and-see” approach hoping that the country will unite and improve the lives of those in the middle class.