Home » Beverage companies release summer-friendly packaging
Liquid Management Partners, the manufacturer of Liquid Ice Energy Drink, announced the launch of its first seasonal packaging: Liquid Ice America. With its red, white and blue patriotic packaging, Liquid Ice America will be available throughout the summer in 12-ounce cans at participating retailers in more than 40 states through select Anheuser-Busch, MillerCoors, PepsiCo and Coca-Cola distributors. To celebrate the launch, consumers are invited to participate in the Liquid Ice America Online Contest for a chance to win thousands of prizes for their own summer adventure. To enter the contest, fans must share their America moments by posting a photo of themselves enjoying a Liquid Ice Energy Drink along with their favorite summer activity. Each photo shared must include the hashtag #LiquidIceAmerica. “We at Liquid Ice are proud to be the best-tasting energy drink on the market. To release our first-ever seasonal package, we wanted to combine our best-tasting energy drink with a timeless design that is equally unique and patriotic,” Liquid Ice Energy’s President Michael H. Lam said in a statement.
For the first time in its 30-year history, Lakefront Brewery is releasing its crowd favorite and No. 1 selling Riverwest Stein Amber Lager in cans, the company says. Twelve-packs of 12-ounce cans started hitting store shelves during Memorial Day weekend, and 16-ounce cans launched in the first week of July, the company says. “Putting a craft beer in cans was unthinkable when we started. Now, it’s becoming the norm. We’re actually a bit late to the game, but that’s OK,” said Russ Klisch, co-founder and owner of Lakefront Brewery, in a statement. Driven by the fact that cans are portable and perfect for ballparks, picnics, beaches or anywhere else consumers want to go, Lakefront Brewery plans to release other brews in cans, it says. To keep up with a changing market, the brewery also has been retooling its brand with a logo update, refreshed graphics and new releases, including a Lakefront Pils due to launch later this summer.
In the June 2020 issue of Beverage Industry the publication highlights how the pandemic has fast-tracked the digital alcohol delivery market. Also featured in this issue is the annual Top 100 Beverage Companies Report, a look at the U.S. tea market, the latest flavor trends driving formulations and much more.