With operations and affiliates that span 16 North American markets, Breakthru Beverage Group knows the importance of supplying its customers, and ultimately consumers, with a balanced portfolio of wine, spirits and beer brands. Although the lion’s share of the New York-based wholesaler’s product mix hails from the wine and spirits markets, beer — particularly craft beer — is proving to be a fast-growing segment.
“Overall, our beer brands account for approximately 6 percent of total annual sales; however, that includes big beer brands, such as Miller Coors, Heineken USA, Anheuser-Busch and Crown Imports,” says Dave Kahle, craft beer specialist and Master Cicerone for Breakthru Beverage Group. “As reflected in the marketplace, our craft beer brands represent slightly more than 2 percent of our total revenue and represent one of the fastest-growing segments in our portfolio.”