I have been a fan of Pandora for years now. I have a station for driving, driving with my parents in the car, working and running. Because I use the free service, I am accustomed to the targeted advertisements. So, when Pandora For Brands released an article titled “3 Ways to Personalize and Customize an Ad Campaign,” it caught my interest.
The article details the importance of personalized advertising and uses a Pandora-based Propel campaign as an example. Propel’s Pandora campaign was able to use Pandora’s targeted segments to ensure that it reached the right audience, incorporate interactive features and drive listeners to the Propel Power Workout station, which gained more than 264,000 users in a little more than four months, the article states. The station also featured banner ads for the brand’s products.