Whether it’s social media platforms, mobile pay apps or an increasing acceptance of RFID chips in humans, technology has transformed everyday life for consumers. Although previous generations have learned to adapt to these technological advancements, one generation has grown up during a time in which this technology is the norm.
Generation Z, also known as the iGeneration, are what many market research experts have coined as digital natives due to an upbringing where technology always has been part of their everyday lives.