As physicist Albert Einstein once said: “Life is like riding a bicycle. To keep your balance, you must keep moving.” As today’s American consumers look to keep moving, they are turning to various forms of energy-inducing foods and beverages. However, in the spirit of Einstein’s quote, consumers also are in search of more balanced energy resources.
“Consumers want a product that will sustain energy throughout the day rather than the bolt of energy for a short period of time,” says Elyse Lovett, marketing manager for New York-based Kyowa Hakko USA.