Like many parents, Bob Leary, Peter Dacey and Casey Hoban wanted to provide their children with healthy foods and beverages. With that goal in mind, the three fathers came together with a vision to create a beverage that offered a functional benefit without the excess calories that many child athletes were consuming, explains Leary, co-founder and chief marketing officer at Trimino Brands Co. LLC, Branford, Conn.
“We all had a bunch of kids playing sports and drinking large quantities of sugary beverages,” he says. “We felt that we could develop a beverage that removed the empty calories from sugar and replace them with something good for you, [and] trimino was the answer.”