Cheerwine, the family owned and operated North Carolina soft drink brand, is celebrating its 100th birthday this year. In honor of the milestone, the company is releasing a series of seven commemorative, collectible cans featuring designs from various eras. Each can also will include one of 50 “Moments of Cheer” from the company’s history, along with a chance to win $100 through instant-win cans hidden in 12-packs within the soft drink’s distribution area. The company also is inviting fans to attend a free birthday celebration May 20 in Salisbury, N.C., featuring live bands, free Cheerwine, barbeque and other surprises. “A lot of things can change over the course of a century, but Cheerwine’s still the same: independent, family owned and true to our Carolina roots,” said Joy Harper, head of marketing, in a statement. “Cheerwine’s centennial is a celebration of the generations of fans who’ve adopted the brand as their own.”
Quri, an in-store merchandising intelligence firm, released the results of the in-store merchandising performance of beer during the Super Bowl. The data highlights the number of displays, percentage of stores with a display and on-shelf availability of 11 beer brands across 800 Walmart and Kroger stores for the 14 days ending Feb. 6. The brands in the beer category were Bud Light, Shock Top, Michelob Ultra, Samuel Adams, Modelo, Guinness, Fat Tire, Corona, Blue Moon, Sierra Nevada and Miller Lite. Quri data indicates that beer averaged four displays, with Bud Light capturing the top spot with an average of 1.4 displays, while Miller Light averaged one. The Top 3 brands with a display were Miller Lite (76 percent), Blue Moon (18 percent) and Sierra Nevada (5 percent). For on-shelf availability by brand, Guinness was No. 1 at 97 percent, followed by Blue Moon (94 percent) and Sierra Nevada (90 percent).