The trades taking place on Wall Street often can come with a sense of urgency and anxiety for brokers and their respective clients. However, consumers also are opting to “trade up” when it comes to their beer selection. With its premium positioning and a price point that typically is less than their craft counterparts, imported beers have seen case and dollar sales increase in the past year, analysts note.
“Imports fall into an interesting price point, where they benefit from the ongoing premiumization trend, but typically are priced slightly lower than a craft beer,” says Danelle Kosmal, vice president of beverage alcohol practice for New York-based Nielsen. “It’s an interesting competitive space for them.”