This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • Top 100 Beverage Companies
    • 2022 Beer Market Report
    • 2022 Truck Report
    • 2021 Craft Beer Report
    • Best Beverage Packages of 2021
    • Soft Drink Report
    • State of the Beverage Industry
  • CATEGORY FOCUS
    • Carbonated Soft Drinks
    • Bottled Water
    • Juice & Juice Drinks
    • Sports Drinks
    • Tea and Coffee
    • Energy Drinks & Shots
    • Alternative Drinks
    • Beer
      • Beer Market Report
      • Craft Beer Report
    • Wine & Spirits
    • Cannabis Beverages
    • Plant-Based Beverages
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
    • Beverage R&D News
  • PACKAGING
    • Packaging Material
    • Packaging Equipment
    • New Packages
    • The Packaging School
  • OPERATIONS
    • Plant Focus
    • Distribution
      • 2022 Trucks Report
    • Supplier News
  • PRODUCTS
    • New Products
      • Featured Products
    • Product Poll
    • New Product Submission Form
  • DIRECTORIES
    • Annual Manual
    • eBook
    • Take a Tour
    • Contract Packaging Guide
  • MORE
    • Channel Strategies
    • Classifieds
    • Custom Content & Marketing Services
    • BevOps Fleet Summit
    • eNewsletters
    • Events
    • The Beverage Forum
    • Market Insights
    • Market Research
    • Polls
    • Store
    • Sponsor Insights
    • White Papers
  • MEDIA
    • Interactive Product Spotlights
    • Podcast
    • Videos
    • Webinars
  • EMAGAZINE
    • eMagazine
    • Archived Issues
    • Contact
    • Advertise
    • Subscribe
Home » Kombucha market up 41 percent

You have 0 Articles Left This Month. Register Today for Unlimited Access.

Tea and CoffeeAlternative Drinks

Kombucha market up 41 percent

Health and wellness drives market, new products proliferate

March 10, 2017
Amanda Del Buono
KEYWORDS beverage sales / fermented teas / flavor trends / health and wellness / kombucha
Order Reprints
No Comments

Although it has been available in the U.S. beverage market for about 15 years, kombucha has gained broad consumer appeal within the past several years, according to New York-based Beverage Marketing Corporation’s (BMC) September 2016 report titled “U.S. Ready-To-Drink Tea through 2020.” As health and wellness has progressed from a niche interest to mass consumer appeal, this beverage segment has reaped the benefits.

“It has to be among the least likely categories to foster brands that show signs of igniting among a general audience, but over the past several years there have been increasingly unmistakable signs that kombucha has evolved from being a specialty item among an extreme sub-segment of foodies on the West Coast to a segment of broad interest even transcending the natural-foods channel,” the report states.

You have 0 complimentary articles left.

Register for free today to continue reading!

Already have an account? Sign in here.

Privacy Policy

Related Articles

IRI names most successful CPG Brands of 2016

PepsiCo releases Lemon Lemon in time for summer

Steaz boasts 41 percent net sales growth in 2014

Consumable eCommerce grows about 25 percent from 2015 to 2016

Subscribe For Free!
  • eMagazine Subscription
  • Beverage Industry Insider eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.

close
  • AmaTea® Max
    Sponsored byApplied Food Sciences

    This Amazonian 'Super-Leaf' May Help Gaming Performance

  • Cargill Beverage basics
    Sponsored byCargill

    Beverage basics – and beyond

  • drinktec 2022
    Sponsored bydrinktec 2022

    Beverage industry trends premiere at drinktec 2022

Popular Stories

InternationalDelightGrinchCreamers_900.jpg

International Delight Grinch Coffee Creamers released

SVEDKA Tropics Tea Spritz

Market saturation prompts hard seltzers to differentiate through key attributes

Blake’s Hard Cider

Blake’s Hard Cider looks to expand ciders presence

2021 Top 100 Beverage Companies


9/21 BI editorial webinar

Poll

Beer Market Trends

What trends will drive beer innovations this year?
View Results Poll Archive

Products

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

See More Products
State of the beverage industry promo
Beverage Industry Buyers Guide and Sourcebook

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our beverage industry directory of supplier companies includes beverage production supplies and technology to packaging, marketing, and distribution needs.

Find Suppliers

Get our new eMagazine delivered to your inbox every month.

Stay in the know on the latest beverage industry marketplace trends.

SUBSCRIBE TODAY!
  • More
    • Subscribe
    • Annual Manual
    • Connect with BI
    • Editorial Guidelines
    • eNews
    • Featured Products
    • Food & Beverage Brands
    • List Rental
    • New Products
    • New Product Submission Form
    • Polls
    • Reprints
    • Survey And Sample
    • Want More?
    • Privacy Policy
  • Exclusives
    • Beer Market Report
    • White Papers
    • Videos
  • Privacy
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2022. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing