Beverage companies launch new packaging and redesigns
Water companies launch larger sizes, multi-packs
Van Gogh Vodka unveiled new packaging for its self-titled lineup of vodkas. The project was a collaboration between Van Gogh Vodka and Spring Design Partners, which sought to re-imagine the on-shelf expression of the iconic namesake by creating a standout design that would elevate the flavored vodka segment, capture the millennial market and contemporize the brand, it says. It also wanted to elevate the experience of the brand so that the packaging matched the high quality of the content inside, it adds. Each of the lineup’s eight flavors — Original, Double Espresso, Cool Peach, Dutch Caramel, Espresso, Acai-Blueberry, Pineapple and Wild Apple — features a unique expression, achieved with oil paint on canvas in a hand reminiscent of Van Gogh that combines expressive brush strokes and color with a textured varnish to create a sense of tactility, it says. The neck of each bottle features “the art of vodka” reversed out of black type while Van Gogh is printed in black type on a white label at the top of neck, it adds.
Developed in response to consumer feedback, Harmless Harvest, an organic and Fair for Life-certified coconut water, introduced a new multi-serve, 32-ounce bottle that offers four servings of coconut water, the company says. Also available in 8.75- and 16-ounce sizes, the bottles are non-thermally pasteurized, it adds. The new 32-ounce bottles of Harmless Harvest Coconut Water are available at select Whole Foods Market stores. Additionally, a portion of the sales from each bottle is donated to a Fair for Life fund that benefits the local Thai communities where coconuts are harvested. “At Harmless Harvest, we are committed to creating delicious, nutrient-rich organic products, all while treating people fairly, treating the planet harmlessly and operating in a sustainable manner,” Chief Executive Officer Giannella Alvarez said in a statement. “The launch of the 32-ounce bottle is our latest way of replenishing the planet and giving back to the people and communities that produce Harmless Harvest Coconut Water.”