While the new year is a good time to plan for the future, it also provides an opportunity to look back at the accomplishments of the past year. At the end of 2016, Just Capital and Forbes released their inaugural “Just 100 List,” which ranks publicly traded companies in the United States that best perform the priorities of American consumers.
The list ranks companies by their attitudes toward corporate behavior based on a survey of 50,000 Americans, which was conducted in partnership with NORC at the University of Chicago. Just Capital then evaluated the performance of more than 890 publicly traded companies against the priorities that emerged in the survey and created a ranking model.