Heineken USA shares 2017 plans with distributor network
Four core brands announce marketing campaigns, new product launches
White Plains, N.Y.-based Heineken USA welcomed members from its distributor network to Chicago this fall to inform them about product and marketing news surrounding its four core brands: Heineken, Dos Equis, Tecate and Strongbow.
For its flagship brand — Heineken — the company will continue to build its support of Heineken Light through its partnership with Tony award-winning actor Neil Patrick Harris. The ad campaign There’s More Behind the Star, featuring Academy award-winning actor Benicio Del Toro, also will continue into 2017 following the measurable success from the program, which launched in early 2016. In on-premise, the company’s innovative BrewLock draft beer system will continue to penetrate more locations and markets, it says.