Although I regularly use Facebook, like many baby boomers, I am not currently immersed in Snapchat, Instagram, Twitter and other social media platforms that increasingly are being used by beverage companies to communicate and connect with consumers in real time.
Yet, two items that recently crossed my desk have further intrigued me about the power of social media. As a longtime fan of TV’s “Gilmore Girls,” I and many other fans eagerly awaited the Nov. 25 revival on Netflix to catch up on the lives of Lorelai and Rory Gilmore and all the fictional characters of Stars Hollow.