To keep pace with consumers thirsting for new, better-for-you products, beverage-makers consistently are formulating and releasing new products into the market. Although it can be difficult to stand out from the rest on store shelves, some brands innovated to create their own buzz this year.
The editors of Beverage Industry analyzed the new beverage market launches of 2016 and selected five brands that they think are driving innovation — and energizing consumers — within the U.S. beverage market. The following are Beverage Industry’s 2016 Innovations of the Year.