Last December, Adobe Digital Index indicated that online consumers spent more than $3 billion on Cyber Monday, 16 percent more than in 2014. That was on top of the more than $8 billion spent online during the four-day Thanksgiving weekend. Although the vast majority of purchases were for non-consumable consumer packaged goods (CPG), consumable products are finding their place in the eCommerce channel as well.
According to the “2016 Future of Food Retailing” report from Long Grove, Ill.-based Willard Bishop, an Inmar analytics company, eCommerce sales for food and other consumables increased 20.9 percent in 2015 to $29.5 billion. The market research firm also anticipates continued double-digit growth for eCommerce food and consumables with a growth rate of 23.1 percent a year through 2020.