Benicio Del Toro spreads holiday cheer in new Heineken commercial
Company launches series of consumer promotions to coincide with campaign
Heineken, a brand of White Plains, N.Y.-based Heineken USA, launched the third commercial in its global marketing campaign There’s More Behind the Star. With Academy-award winning actor Benicio Del Toro continuing his spokesperson role, the commercial is hoping to spread some holiday cheer, the company says. First premiering on Nov. 13 during The Walking Dead on cable channel AMC and just in time for the holiday season, the commercial invites viewers to discover the authentic heritage and history of an iconic, family-owned brand by taking an honest look at the age-old tradition of gift giving, it explains.
In the spot, Del Toro finds himself in conspicuous situations that force him to showcase his range of acting skills as he opens unique gifts from his family — including an ugly sweater and an electric mixer — none of which can stand up to the gift of an ice-cold Heineken, it adds.