Miller Lites names HoneyMoon Brewery winner of Tap the Future competition
New Belgium partners with Been & Jerry's for sustainability initiative
Miller Lite named Santa Fe, N.M-based HoneyMoon Brewery as the grand-prize winner of the 2016 Miller Lite Tap the Future competition. HoneyMoon Brewery, which produces a probiotic kombucha tea with a touch of alcohol, took home the $200,000 grand prize. Now in its fourth year, Tap the Future is a business plan competition that offers entrepreneurs a chance to grow their businesses, the company says. “The Miller Lite Tap the Future competition is an intense process that takes months of preparation and hard work for all of the competing companies,” said Steve Canal, national community affairs manager for MillerCoors, in a statement.
Partnering with musician John Legend and South African artist Esther Mahlangu, Belvedere launched its hashtag #MakeTheDifference campaign, featuring a limited-edition bottle and art events in support of HIV/AIDS awareness, it says. Mahlangu designed all of the campaign’s artwork in the style of her Ndebele tribal art, including the limited-edition bottle. As the campaign’s ambassador, Legend developed its four core values and collaborated with Mahlangu to bring them to life, it adds. Belvedere donated 50 percent of the profits from each limited-edition bottle sold to the Global Fund to Fight HIV/AIDS in Africa, it says.