Brand extends into 10 hot and iced, long-leaf options
Englewood Cliffs, N.J.-based Unilever announced that its Pure Leaf brand is expanding beyond the ready-to-drink shelves with the launch of bagged and loose-leaf teas. Available nationwide in 10 hot and iced varieties, Pure Leaf’s new range of new long-leaf teas share the brand’s passion for realness by giving consumers the most genuine tea experience, the company says.
“We at Pure Leaf believe that the most delicious tea is real tea, simply picked, rolled and crafted from sustainably grown leaves,” said George Hamilton, tea director at Unilever, in a statement. “We have poured all of our expertise into this new range, which we hope people will enjoy drinking as much as we do.”