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Home » Younger consumers drive specialty beverage purchases
It’s October, which is by far the best sports month of the year in my opinion. Baseball playoffs are in full swing, the weekends are packed with collegiate and professional football games, and basketball and hockey start off their seasons. If you are like my husband and I, getting family and friends together for sporting events is a common weekend activity. Although we enjoy having people at our home or going to their homes, once in a while, it is nice to watch games at restaurant or sports bar among so many other sports fans.
Because having a one-year-old toddler inhibits the frequency of my trips out, I always like to try something new — whether it be food or beverages — when I have the opportunity. It seems as though I am not the only one from my generation demographic who has an inclination to opt for the non-traditional.