More and more companies are embracing corporate social responsibility (CSR) and recognizing the ways in which it resonates with various consumer demographics. CSR initiatives can vary, and many beverage companies have engaged in one program or another. These can include monetary donations based on sales, partnerships and the donation of products or services during times of need.
However, a few beverage companies have noticed a need for a different type of CSR initiative. Since April 2015, Minute Maid’s Doin’ Good campaign has been reminding parents of the ways in which they make a difference in the lives of their children.