American gymnasts Laurie Hernandez and Simone Biles might have made the balance beam look easy when they won their silver and bronze medals, respectively, at the 2016 Rio Olympics. However, achieving balance in eating, drinking and activity habits might not be as easy for consumers. Recognizing this challenge as well as the obesity crisis that is impacting the United States, the Washington, D.C.-based American Beverage Association (ABA) is making a concerted effort to make balance more achievable for consumers.
Throughout the years, the ABA has been involved in many efforts to help balance beverage calorie consumption, including the School Beverage Guidelines, the Clear on Calories Initiative, the Drink Up! campaign and Calories Count. These guidelines and initiatives have included front-of-pack labeling for beverage products, the voluntary removal of all full-calorie products from the schools channel and promoting bottled water consumption.