As health and wellness gains more attention from consumers, some food and beverage categories have faced new challenges. However, the bottled water market is one beverage category that has benefited from the increased prevalence of better-for-you products as more consumers strive to lead healthier lives.
“Consumers’ interest in leading a more healthful lifestyle is definitely impacting the growth of the bottled water category, particularly as consumers look for alternatives to sugary beverages,” says Elizabeth Sisel, beverage analyst for Chicago-based Mintel. “Nearly half of total bottled water drinkers say they are drinking more flavored waters, in particular, to replace high-sugar drinks. And nearly as many say they drink bottled water in general because it is good for their overall health.”