With its slogan “Porsche. There is no Substitute,” the luxury car brand has found a way to communicate to consumers the premium qualities of its brand. For beverage-makers, highlighting the quality of their products extends beyond formulation to packaging. Among the ways beverage manufacturers are looking to convey these qualities is through high-end labeling materials.
Packaging experts note that an onslaught of more premium beverages is creating a demand for more premium labeling materials.