Relaunching with a focus on made-from-scratch spirits, Milton, Del.-based Dogfish Head Distilling Co. aimed to provide a premium experience that also disrupts the craft spirits space when it introduced the first selections in its new spirits line, featuring Dogfish Head Analog Vodka, Dogfish Head Compelling Gin and Dogfish Head Whole Leaf Gin, it says.
As a part of craft brewer Dogfish Head Brewing Co., the distillery knew the importance of maintaining its brand’s identity when it came to the packaging design for the new spirits line. However, it also had high aspirations for the line. “We refer to this bottle design as ‘elegantly off-centered,’ an unexpected and whimsical design but done in a very elegant matter,” says James Montero, distillery manager at Dogfish Head.