As the saying goes, “the sky’s the limit.” When it comes to the beverage market and introducing new products, that saying certainly holds true. However, beverage-makers aren’t just expanding their year-round portfolios to capitalize on their limitless potential, but also are taking a much more “limited” approach.
According to Ilana Orlofsky, marketing coordinator for Niles, Ill.-based Imbibe, seasonal and limited-time offer (LTO) products are experiencing trajectory growth.