As the number of label-reading consumers grows exponentially, beverage-makers that are looking to appeal to these consumers are launching botanical-based beverages in increasing numbers across various categories.

“We have seen the phenomenal rise of plant-based milk alternatives, the growing popularity of sparkling botanical beverages, and have even had a few beer manufacturers request botanicals, not only for their flavor, but also their nutritional benefits,” notes Rikka Cornelia, product manager at Rancho Dominguez, Calif.-based BI Nutraceuticals.