Although a tidal wave of new flavors have been flooding the market, staple flavors, like citrus, have held their ground, according to experts. The two most popular citrus options, lemon and orange, remain solid competitors against newer fruit entrants in the market.
“Lemon, orange and lime are very popular in bottled water and tea, both still and carbonated,” explains Colleen Roberts, director of sales for South Plainfield, N.J.-based Favor Dynamics. “The consumer is drinking more flavored water and tea as healthier options to replace high-sugar drinks. Although the consumer looks for innovative flavors in their beverages, they do not replace the comfort of good old-fashioned citrus basics.”