New York-based Breakthru Beverage Group has acquired full ownership of Alliance Beverage Distributing Co. Alliance now will operate as Breakthru Beverage Arizona, joining the national distributor as the 14th state of the company’s U.S. operations, it says. Breakthru, which was formed in January through the combination of holdings by Charmer Sunbelt Group and Wirtz Beverage Group, represents a broad portfolio of premier wine, spirits and beer brands.
“We are excited to welcome the Arizona team to the Breakthru Family and build on the great work they do with bars, restaurants and retail customers through the state,” said Greg Baird, Breakthru Beverage president and chief executive officer, in a statement. “We are committed to maintaining the excellent service that our partners have come to rely on in all of our markets.”