The well-known philosopher Aristotle once said “The energy of the mind is the essence of life.” In today’s everyday life, the energy drinks market might be the new essence of the life as the category — in connection with an uptick in energy shots’ sales — now is the No. 2 performer, second only to bottled water, in convenience stores, according to market research analysts.
“Dollar sales are up more than 7 percent and units are up more than 6 percent, and across the full CPG [consumer packaged goods] market, it grew 4 percent in dollars and 0.2 percent in units,” says Susan Viamari, vice president of thought leadership at Chicago-based Information Resources Inc. (IRI).