Program available in Miami, New York City and Amsterdam
White Plains, N.Y.-based Heineken USA, in partnership with St. Louis-based Tumi, kicked off the seventh year of its #Heineken100 initiative by releasing the first of three travel, business and lifestyle accessories. Heineken is partnering with the most innovative brands in the retail market to develop limited-edition co-branded products that are seeded to 100 of the world’s most influential men, the companies say.
The first #Heineken100 2016 release is a custom Miami-inspired Tumi tote featuring signature Heineken-green detailing. The Tumi tote is designed with superior interior functionality, the company says.