As a child, I spent many happy afternoons and evenings watching the Chicago White Sox play at “old” Comiskey Park at 35th and Shields. Typically, our family of six sat in the left-field bleachers, and I vividly remember cheering on Harold Baines, Ron Kittle and the other “good guys in black” while drinking a cold soda and munching on peanuts and hot dogs.
Although the White Sox now play at U.S. Cellular Field and the concessions, including beverages, have gotten more sophisticated, baseball remains an all-American pastime. To capture the affinity of baseball connoisseurs, more beverage companies are showcasing their alcohol and non-alcohol brands both inside and outside of baseball stadiums across the United States.