Big Red kicked off the summer grilling season with its 100 Days of BBQ promotion. Running through Labor Day, Sept. 5, Big Red is rewarding drinkers with barbecue-related prizes, including a grand prize, three-day trip to visit iconic barbecue joints in Austin, Texas, it adds. Other prizes include Weber Grills, YETI Coolers, grilling tool sets, barbecue seasonings and rubs, and T-shirts. Additionally, the brand will host an under-the-cap program with unique codes printed under caps and inside cardboard wraps of specially marked packages of Big Red, Big Red Zero, Big Blue and Big Red Vanilla Float. Big Red Vanilla Float is a limited-edition summertime flavor, and now is available in 20-ounce and 2-liter packages in select markets.
Whether relaxing at home or celebrating a special occasion, a well-made cocktail always is in style. Deckopedia Publishing’s new series of cocktail-themed cards, which includes Mixology 101: The Art of Craft Cocktails; International Mixology; and Cheers! Just Because: A Collection of 50 Mood-Inspired Cocktail Recipes, raises a glass to the art and science of the modern mixed drink. Behind the bar is author Matt Seiter, a master mixologist, bartender and industry historian, who serves up advice for everyone from novices looking to set up their own home bar to advanced mixologists in search of exotic new recipes, the company says. Each deck of cards is 4.6 by 3 inches, and ensures a consumer’s shopping list is complete by simply bringing a card to the liquor store. Hosts also can lay a few cards on the counter, and guests can order the cocktail that best suits their mood, it adds.