Across the beverage market, the craft phenomenon seems to have made an impact. As the craft beer segment grows and more brands enter the market, craft brewers are utilizing secondary packaging as a means to stand out on the shelf and tell their stories, experts say.
The growth in craft beer has resulted in more engaging, premium and graphically appealing secondary packaging, they add. To achieve the high-quality printed graphics brands desire, secondary packaging suppliers continue to innovate and improve their offerings.