The beverage aisle has become one of my favorites when I’m at the grocery store. I’ve become known by the cashiers for purchasing a basket full of various ready-to-drink (RTD) beverages, as I like to find something new to try on each trip and restock on my favorites.
Although my job likely influences me to purchase more RTD beverages than other consumers might, the hustle and bustle of day-to-day life drives many to choose the most convenient option available, and, often times, one that also provides an extra boost of energy to get through the day.