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Home » Consumers drawn to kombucha’s health properties

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Tea and CoffeeAlternative Drinks

Consumers drawn to kombucha’s health properties

Beverage companies releasing products in fruit, traditional soda flavors

July 12, 2016
Jessica Jacobsen
KEYWORDS digestive health / fermented teas / health and wellness / immune health / kombucha
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Appearing in the June 7 issue of the Journal of the American Medical Association, the "Trends in Obesity Among Adults in the United States, 2005 to 2014” study concluded that the prevalence of obesity was 35 percent among men and 40 percent among women in 2013-2014, while an increased prevalence was found among women, but not men, during the 2005-2014 timeframe.

With obesity concerns looming for U.S. consumers, health and wellness remains a popular talking point. Health-focused consumers also want solutions, and kombucha is entering their radar.

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