2016 State of the Industry: Beer market posts positive results
Hard sodas, Mexican imports fueling growth
Once again showing growth in dollar and volume sales, the U.S. beer market is in store for some major changes with the pending merger of Anheuser-Busch InBev (AB InBev), Leuven, Belgium, and SABMiller plc, London. Also having an impact on the market is consumers’ affinity for premium brews.
“Dollar sales of beer are expected to grow [at] a moderate 4 percent in 2015, amounting to overall gains of 21 percent since 2010,”said Beth Bloom, food and drink analyst for Chicago-based Mintel, in Beverage Industry’s March issue. “However, volume sales declined during this time, pointing at a shift toward premiumization and the rise of craft beer.