2016 State of the Industry: Natural, organic vital to tea market
Tea lattes, sparkling teas offer more options
The U.S. tea market has seen an evolution over the years as consumers’ on-the-go lifestyles put an emphasis on convenience and ready-to-drink (RTD) teas. However, natural and organic trends seem to be the next big push within the tea market.
“Natural and organic are very important to tea consumers; however, all-natural is significantly more preferred than organic is,” said Elizabeth Sisel, beverage analyst at Mintel, Chicago, in Beverage Industry’s June issue. “GMO-free and Fair Trade claims are also gaining traction, but do not have the same impact on consumer purchasing decision as does all-natural.”