2016 State of the Industry: Coffee consumption remains steady
Single-cup coffee, K-cups drove category growth
The U.S. coffee market remains steady, but a few trends are having an impact on it. A 2015 Gallup study found that Americans are drinking just as much coffee now as they were in 1999, about 2.7 cups a day. “Sixty-four percent of U.S. adults report drinking at least one cup of coffee on an average day, unchanged from 2012 and remarkably similar to the figure in 1999,” Lydia Saad explained in her July 2015 report titled “Americans’ Coffee Consumption is Steady, Few Want to Cut Back.” “Additionally, coffee drinkers currently report consuming just under three cups of coffee per day, also unchanged.”
Although American’s aren’t drinking more coffee, the market continues to grow. According to data from Information Resources Inc. (IRI), Chicago, dollar sales for the overall coffee category reached $9.5 billion for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries, and select club and dollar retail chains, a sales increase of 4.5 percent year-to-date.