2016 State of the Industry: Juice smoothies, cold-pressed juices trending in category
Juice market seeks to combat concerns about sugar content
Although concerns about the sugar content within products in the juice and juice drink category have challenged the market, juice smoothies and their association as a healthy beverage option have helped the category mitigate contraction. Flavor innovations, including a growth of vegetable juices, also are favorably trending within the category, according to market research analysts.
As a whole, the juice and juice drinks category contracted 1.8 per-cent in total volume in 2014, with not-from-concentrate 100 percent juice being the only segment not to experience a volume decline, noted Eric Penicka, research analyst for Chicago-based Euromonitor International, in Beverage Industry’s January issue.